Support employee wellbeing via Workplace groups and competitions
UK retailer DFS has a ‘Living Well’ Workplace group to raise awareness about and encourage their employees to live well. The programme focuses on a variety of elements including social, physical, nutritional, financial, spiritual, and emotional aspects and encourages employees to exchange their experiences.
As part of the Living Well initiative, they initiated a #HealthySelfie hashtag, inviting colleagues to post healthy pictures of themselves. #HealthySelfie created positive impact by driving engagement through a competition where they had three prizes – a Fitbit, £/€50 vouchers, and £/€25 vouchers. This resulted in over 320 selfies across Retail, Production, Supply Chain, Head Office, and International.
How to do it in your organisation in three simple steps:
- Create employee-focused open groups. Identify employee wellbeing initiatives that you wish to establish or boost
- Outline group objectives that set the tone for the type of exchanges you wish to see in the group. Define the process, initially in a pinned post, that you wish group members to follow so as for everyone to get the most out of the group. E.g., #HealthySelfie in DFS’s case
- Encourage engagement around your chosen initiatives. Consider running competitions such as a hashtag campaign to increase knowledge of and engagement around an initiative
DFS opened its first store in 1969 and has since become the largest furniture retailer in the United Kingdom. It has additional stores in Ireland, Spain, and the Netherlands, specialising in sofas and soft furnishings. It has over 110 stores, 5 factories, and 19 customer distribution centres.
More about the company here.