Strengthen the product feedback loop with Workplace

Strengthen the product feedback loop with Workplace

GoPro decided to implement Workplace to foster collaboration across the entire organisation. Before adopting Workplace, internal beta testing at GoPro was typically done by small groups of people closest to the product and the feedback loop was primarily between just the testers and the product team. In recent beta tests, Workplace has extended the reach of the feedback loop, increasing engagement to a broad set of employees who now share feedback in a collaborative environment.

While launching the QuikStories feature, GoPro created a ‘QuikStories feedback group’ on Workplace and encouraged employees to use and share their thoughts on the new mobile experience. During the six-week campaign, employees from every department across the organisation offered suggestions for improving the app from redesigning the home screen, to extending the content look-back window to 72 hours, to reordering the way photos and videos are copied to the app. Workplace quickly emerged as an effective platform for gathering and sharing this type of feedback.

This Group made our internal feedback loop incredibly important to the success of QuikStories. We used Workplace to solicit feedback and build internal hype around this new product, and were able to launch a public product that the entire organisation is proud of. – Ashley Solmose, Program Manager

How to do it in your organisation in three simple steps

  1. Create an open Group to source feedback related to a product or initiative on Workplace. Use an intuitive name, e.g. “Product X Feedback”
  2. Publish a pinned post with simple instructions for users on how to best share helpful feedback related to the product or project. E.g., “This group is dedicated to collecting constructive feedback on Product X. To share, include the date and time the product tested, located tested, problem identified or feedback to provide”
  3. Share an example feedback post for the team to see and title it “example feedback post”.

About GoPro

GoPro is an American technology company founded in 2002. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software.

More about the company here.

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