Recognise and Reward performance using Kudos bot

Recognise and Reward performance using Kudos bot

Marico leverages Workplace to amplify communication and collaboration amongst its business and functional units. With a multi-generational workforce, almost 50% of which are millennials, they felt a need to leverage innovative technology and tools to recognise, reward, and engage their members.

They integrated their social rewards and recognition program “Maricognize” with Workplace by using Workplace partner Kwench’s Kudos Bot. Their employees can now give top-down and peer-to-peer recognition publicly and globally using this chat bot. They can attach e-cards and mention which values they’re recognising the colleague for. The recognition workflows and reward budgets are configurable. A post gets made on the pre-defined Workplace group for every such recognition which allows others to congratulate the receiver. People can also redeem their reward points online through this bot!

The Maricognize bot was launched in February 2018 and got used more than 800 times within the first week, making it an instant hit!


  • Significantly increased employee motivation levels across the organisation
  • Transparency and visibility into the recognition and rewards process

How to do it in your organisation in three simple steps

  • Visit to sign up
  • Create an exciting communication plan to announce the launch of this bot and a simple how-to video showing employees how to interact with it
  • Set up a weekly review cadence for the first six weeks (and monthly thereafter) to assess the performance and decide next steps to realise more value out of it

About Marico

Marico Limited is one of India’s leading consumer products companies operating in the beauty and wellness space. Present in 25 countries across emerging markets of Asia and Africa, Marico has nurtured multiple brands in the categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. Marico’s India business markets household brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive among others that add value to the life of 1 in every 3 Indians.

More about the company here.

Leave a Reply

Your email address will not be published. Required fields are marked *