Increase impact of environmental sustainability initiatives with Workplace
It’s estimated that in Australia one billion disposable coffee cups end up as landfill each year. More than 300,000 of those cups come from Australian Catholic University (ACU) campuses. This was in media spotlight following a documentary by the national broadcaster on Australia’s waste. The university wanted to quickly put an end to it.
ACU used Workplace to get its 2,500 staff scattered across eight campuses and two continents connected and engaged about wanting change. They created a core committee to achieve four ‘Cs’ with Workplace – Communication, Collaboration, Connection and Community.
They created groups like ‘Sustainability@ACU’ to generate bottom-up support for the sustainability campaign. An example of the bottom up engagement that resulted is a quirky Workplace post (see image) which used humour to engage people with the cause. The post was met with ideas for change, some as simple as better placement of recycle bins and more use of ceramic cups.
The university leaders used Swoop Analytics, a Workplace partner, to know detailed analytics about their Workplace, e.g., who were engaging with the Sustainability@ACU group, which were the most engaging posts and comments to know which topics were spiking, which areas they needed to focus on, and who were the key influencers to leverage to make the campaign successful. A Swoop metric called ‘Influencer Risk Score’ measured the reliance of Workplace engagement on a small number of influential people with the assumption that a healthy Workplace will not rely on just a few key people to keep it alive. The objective was to keep the Influencer Risk Score as low as possible and make sure everybody felt confident about using Workplace
Do it in your organisation in 3 easy steps:
- Create a group dedicated to promote environmental sustainability initiatives or use an existing Announcements group. For more guidance on Workplace groups, watch this video here. Make the group an Open, Default group so that all employees can participate in the group. Decide whether you want to make the group Moderated to protect the integrity of content
- Use this group to kick off specific campaigns to build awareness, case for change, and generate bottom up ideas
- Leverage on an analytics add-on such as SWOOP Analytics to get insights and formulate strategies to increase engagement on the platform.
“For us it’s all about advising staff, giving them ideas of what they could do differently on Workplace. It’s about trying to get people more active on Workplace.” – Catherine Snelson, ACU’s Internal Communications and Engagement Manager
About Australian Catholic University
The Australian Catholic University (ACU) is a publicly funded university with seven campuses around Australia. It also has a presence in Europe, having opened the Rome Campus in Italy in 2015. The university has more than 32,000 students from 160 countries and more than 2,500 staff. More about the organisation here.
ACU launched Workplace by Facebook in early 2017, progressively making it available to all staff. ACU has more than 80 per cent claimed Workplace accounts with 60 per cent of those being active according to SWOOP data.