Improve awareness about company’s employee-centric initiatives and benefits

Improve awareness about company’s employee-centric initiatives and benefits

DFS’s people team leverages Workplace groups to drive awareness of various initiatives and benefits they offer as an organisation to enhance their colleagues lives. This ensures their employees have access to all the information in a convenient and accessible way on mobile. New starters have access to critical information from their first Workplace interaction.

They have made the following important groups as default for all new joiners: DFS Lifestyle & Benefits (location specific), Living Well, Health & Safety, Charity at DFS, Team DFS, DFS Careers, and Making the Most Out of Workplace.

Their focus on employee wellbeing and engagement by leveraging Workplace groups has resulted in DFS winning a spot in the Sunday Times’ Best Big Companies to work for ranking and 82% of staff agree that they ‘can make a valuable contribution to the success of the organisation.’

How to do it in your organisation in three simple steps:

  1. Create default groups that are relevant for all employees. Brainstorm to identify the primary HR or culture initiatives you wish to drive and create Workplace groups for each one. Groups can range from careers and job openings to employee benefits and wellbeing.
  2. Outline group objectives and dos and don’ts. Define the process, initially in a pinned post, that you wish group members to follow so as for everyone to get the most out of the group.
  3. Encourage engagement in these default groups. If organic activity is low, consider running competitions to increase knowledge of and engagement around the initiative, and allow for open exchange on topics of importance to your employees.

About DFS:

DFS opened its first store in 1969 and has since become the largest furniture retailer in the United Kingdom. It has additional stores in Ireland, Spain, and the Netherlands, specialising in sofas and soft furnishings. It has over 110 stores, 5 factories, and 19 customer distribution centres.

More about the company here.

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