Get feedback on marketing campaigns in-house before spending externally
Marketing team at every company is always looking for ways to improve the ROI of their campaigns. Often the only way to know if a campaign is working is to go out and spend, even if at a small scale.
At IIFL, the marketing team leverages its 12,000 strong internal audience to get feedback on planned campaigns before scaling up spending on external channels.
IIFL employee base is diverse and represents various genders, regions, languages, religions, etc. This ensures that the feedback received is representative of the intended external audience.
How to do it in your organisation in three simple steps:
- Create an ‘Open’, ‘Default’, and ‘Announcements’ type ‘Marketing XFN’ group which has everyone in it. Keep the posting permissions to ‘Admins only’ and make the required marketing team members admins [Resources here]
- Share planned campaigns in this group in all formats – print, video, audio, etc. and invite feedback in comments
- Encourage sharing of feedback by responding to comments with an open mind
About IIFL (India Infoline Limited)
IIFL is India’s leading integrated financial services group with diverse operating businesses, mainly, Non Banking and Housing Finance, Wealth and Asset Management, Financial Advisory and Broking, Mutual Funds and Financial Product Distribution, Investment Banking, Institutional Equities, Realty Broking and Advisory Services.
It has more than 12,000 working from more than 1,150 branches across India, all of whom are on Workplace. A significant proportion of frontline employees was email-less which was connected with the rest of the organisation for the first time through Workplace.
More about the company here.