Conduct regular Q&A with the CEO

Conduct regular Q&A with the CEO

“It’s an app, but I think of it more as a way of running a company” – Mark Zuckerberg, Founder and CEO of Facebook, about Workplace

Facebook’s mission is to give people the power to build community and bring the world closer together. Facebook built Workplace initially with an objective of bringing its own distributed teams closer and encouraging better internal collaboration. Mark Zuckerberg uses Workplace polls, events, and live to get a pulse of the company and to ensure that leadership is never far from the frontline.

To facilitate this, Facebook’s internal communications team creates an event called ‘Q&A with Mark’ for every Friday on a default group on Facebook’s Workplace in advance. This ensures that everybody is aware of Friday’s Q&A and whoever expresses interest in attending the event is reminded by a Workplace notification on Friday morning.

Internal communications also creates a poll in advance where all Facebook employees can post their questions for Mark and can vote on each other’s questions. The top voted questions always bubble up to the top of the poll options. This allows Mark to get a pulse of the company every week.

On Friday at the specific time, Mark hosts a one hour Workplace live Q&A from the office cafeteria in Menlo Park. He uses a comprehensive agenda designed to ensure everybody is aligned to the core mission of the company and is focused on impact. 

His agenda typically consists of:

  • Topics top of mind for Mark that week: 15 mins
  • Fix of the week to celebrate an outstanding achievement: 5 mins
  • Faceversaries to celebrate people completing yet another year with Facebook: 5 mins
  • Answering top voted questions: 15 mins
  • Live Q&A: 15 mins
  • A short story of how Facebook is changing lives for better across the globe: 5 mins




Benefits / Impact of Workplace

  • Increased alignment on the part of all employees with the company’s strategic direction 
  • Reduced distance between leaders and employees, especially in an organisation with distributed offices
  • Increased leadership engagement which sets the foundation for strong employee engagement 

How to do it in your organisation in three simple steps:

  1. Create an ‘Open’, ‘Default’, ‘Announcements’ type group called, say, ‘Company FYI’. Restrict posting permission to only admins to control noise and make relevant internal communications and leadership team members as admins. [Resources here]
  2. Every Monday create an event and a poll in this group for that week’s Friday’s Q&A. Encourage people to post their questions in the poll by Tuesday EOD. On Wednesday, pick the ten top voted questions for the week. Take Thursday to prepare any data required by the leadership to answer these questions. On Friday, at the scheduled time, set up a smartphone on a Tripod, plug it into power, ensure a reliable high speed internet connection, and get the leader to go live. If you want to share a presentation during this live, you can use the Workplace Live API [explained here]. Get a moderator to manage the event so that the speaking leader may remain relaxed
  3. Invite feedback and comments from people on the live post to encourage a two-way dialogue. Respond to emerging themes from this dialogue so as to encourage sustained dialogue in future.

About Facebook

Facebook is an online social media and social networking service based in Menlo Park, California, USA. It was founded in 2004 and currently has more than 25,000 employees globally. Facebook is the creator of enterprise collaboration platform Workplace, one of several internet services it owns.

More about the company here.

Leave a Reply

Your email address will not be published. Required fields are marked *