Communicate and ensure compliance with visual merchandising

Communicate and ensure compliance with visual merchandising

Miroglio, an Italian high fashion retailer, wanted to ensure that the shop windows across its extended store network represent the company’s brand identity as defined by their Visual Merchandising team. With each window differing in size, shape, lighting, and mannequins, the goals were to ensure compliance with and control the implementation of visual designs as well as to share knowledge between the Visual Merchandising team and store staff.

To do so, every two weeks Miroglio’s visual design team posts a photo of a new showcase in a dedicated closed group and in the following two days store employees must create the window, comment with a photo of their work, and provide feedback.

How to do it in your organisation in three simple steps:

  1. Create a closed group and invite all required collaborators across the business to this group
  2. Define the process, initially in a pinned post, that you wish group members to follow, e.g., overall objective, frequency of main posts, and deadline for each task completion
  3. Encourage feedback from all parties throughout the exchanges to develop cross-functional ties and a stronger understanding of the company brand and vision

About The Miroglio Group:

Miroglio is a high fashion retailer established in 1947 and headquartered in Italy whose clothing and fabrics are retailed through 1,200 branded stores that employ more than 3,500 people. Miroglio Fashion is responsible for the creation and selling of 12 women’s fashion brands distributed worldwide throughout a network of 1,188 mono-brand retail stores and 2,400 trade clients with multi-brand stores and has a significant presence in the most important international department stores.

More about the company here.

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