Better team insights using an Employee Happiness Survey Bot

Better team insights using an Employee Happiness Survey Bot

Decathlon, the largest sports retailer in the world has a motto to create desirability and make the pleasure and benefits of sport available to all. With its mission to reinvent sports retail, people are an important asset to the company. It is in the company culture to listen to all the teammates.

Decathlon Singapore worked with Formative, a Workplace partner, to develop and launch the Employee Happiness Survey Bot. The bot allowed team members to feedback what they felt or thought by chatting with it on Work Chat. The Formative survey bot and its reporting system provided better insights on each employee’s sentiments at a store/unit level, and leaders can then react quickly to them.

The key features of the Employee Happiness Survey Bot and its reporting system include: 

  • Schedule surveys anytime: Set up surveys to be sent anytime to selected individuals, Workplace groups, or everyone in the organisation
  • Reminders and Notifications: The bot sends automatic notifications and reminders to participants asking them to complete the survey
  • Admin control and Analytics: Gain insights with detailed survey reports and bot usage analytics 


While working with Formative on the Employee Happiness Bot, Decathlon discovered more bot use cases within their organisation. The benefits of this user-friendly bot includes:

  • Better user experience for all employees to provide feedback anytime and anywhere as the bot is accessible on both desktop and mobile.
  • Higher survey completion rates as the bot could notify and remind participants on their mobile devices
  • Increased Management Visibility: The detailed reports provided management a clear view over employee happiness and sentiments on a city/country level as well as at the store team level for each location 




Do it in your organisation in three simple steps:

  • Determine if the use of Workplace bots for conducting surveys, or getting feedback is feasible by identifying different workflow(s) of information retrieval using Workplace bots.
  • Align technical resources (who have experience in working with APIs) either in-house or from a third party like, create a time bound launch plan, and program manage it to launch [Technical documentation on bots here]
  • Create an exciting communication plan to announce the launch of bots and share bot user guides on how to interact with them.

About Decathlon:

Decathlon S.A. is a French sporting goods retailer founded in 1976. With over 1400 stores in 48 countries, it is the largest sporting goods retailer in the world. They design innovative and technological products for various sports (more than 60) in their own brands. For these brands, Decathlon has full control of all lines from design, production, distribution, logistics, and the operation of its retail stores. More on Decathlon here:

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